![]() ![]() These CTAs are still highly-effective, but a more personalized or creative approach can help your click-through-rates as well. And try to think beyond the typical “Sign Up” or “Click Here”. The headline analyzer will point out your headline’s strong points and advantages, so you’ll always know when you’re on the right track. While you can feel free to get creative with your headlines, subheaders, and other copy on your site, the call-to-action is really where you should really think outside of the box. Our headline analyzer scores your headline out of 100 based on multiple criteria including sentiment, word choice, length and much more. They are usually the first piece of copy your customers see when they land on your website, so it’s important to make them stand out as much as possible. Headlines might be short - but they are mighty. So, why not preemptively give them an answer? Yes, showing off the features are important too, but mainly highlighting the benefits contextualizes what you’re offering to your customer. People trust the reviews and opinions of others, so featuring customer testimonials on your landing page can be another great way to build trust with your audience.įocus On The Benefits, Less Of The Featuresīy emphasizing your product’s main benefits, you’re answering the question “Well, what’s in it for me?” that undoubtedly every consumer asks themselves before making a purchasing decision. Sometimes the best thing a customer can read are thoughts from another fellow customer. But make sure someone can easily understand your core message in just a few seconds of looking at your site. Yes, it’s good to be clever and show off your brand voice. We know it can be fun to show off your best writing chops on your landing page, but at the end of the day, clarity is the most important thing to your customers. ![]()
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